As a response to the founder's wife/salon owner request for a Keratin treatment with a shorter application process that yields stronger, more lasting results than the Keratin treatments on the market at the time, B24 Keratin was founded in 2011. 

All of our products were developed by professionals for professionals. B24 Keratin's products are created with ingredients which are edited and refined by a team of world class chemists and R&D managers. We believe that luxurious hair care can only be achieved with luxurious origins. Makes sense, right?

B24 Keratin is a family of products that are color-safe, sulfate-free and are made in the U.S.A. 

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